43221 Darlington, Queen Elizabeth

43221 Darlington, Queen Elizabeth

Saturday, 5 February 2011

Audience Research

With a 'chase scene' in mind I felt it was necessary to interview several friends of different age and gender groups about their opinions on 'chase scenes'.
Below is a select two interviews with Ryan, 16, and Thomas and Mitchell, 11. As you will see, both groups of interviewees share similar opinions on 'chase scenes' as well as the scene from West Side Story discussed in the video.



From interviews such as these it seems to be quite clear that for most 10 - 20 year olds a chase theme is a thrilling component for many films. It is also apparant that such chase scenes do not necessarily fit into one particular genre, but can be incorporated into many genres. The West Side story may not have appealed to many of those under 20, yet for many others this combination of chasing and dancing is equally as compelling as a perhaps more 'serious' chase. Thus after interviewing Pam (46) and Norman (86) and discovering that for them 'a chase' is still an exciting point in a film, it is only fair to conclude that whilst a particular genre of film may not meet everyones expectations, a 'chase scene' nonetheless plays a vital role in many types of film.


Unfortunately, as far as http://www.uktribes.com/ is concerned most of my interviewees were 'tribeless'. The best way to describe them would be to call them 'mainstreamers' or 'reformers'. Yet even those who did conform to a tribe similarly agreed that in many films chase scenes were necessary, and at the very least, thrilling.


On the other hand, I must be specific when tackling my audiance. We have already concluded that many genres of film have 'chase scenes' in them, and these many genres appeal to many tribes, yet as far as I'm concerned, I must tackle just one genre, and such a genre may only appeal to a select few tribes. So the questions are raised;
What genre? Will it be comedy, horror, crime, action, epic, musical, romance, war, sci-fi?
What people group or tribe? The lower class, the middle class, the academic, the townies, the trendies, the emos, the skaters?


Out of the genres I mentioned, my budget and time can rule out sci-fi, war, musical and epic. Whilst romance is achievable, incorporating a chase scene into it would be complicated due to the 2 minute time limit. Out of horror, crime and action I am most attracted to action. This is not because I feel it would be simpler to produce, but rather because I intend my audiance to be thrilled, rather than frightened. I want the viewing to be enjoyable rather than off-putting. To pursue the audiance most fitted for the genre of action, I researched the target audiance of James Bond films.


After research I discovered that James Bond's primary audience is 16 - 30 year old males. Due to the age of the James Bond series, Bond is also very popular with both males and females from ages 30 - 50.
From this I will draw my target audience.


Target Audiance: 16 - 30, male, socio-economic grade D - C2

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